On the heels of our first successful campaign for the Canadian Newspaper Campaign,
we followed it up with another strategically sound and beautifully executed idea.

We were engaged to develop an insight and campaign that spoke to advertisers. As media companies
and agencies recommend the new digital media as the media du jour, they are overlooking the retention power and daily needs that newspapers fulfill for Canadians.

Working closely with our client, Suzanne Raitt, Vice-President of Innovation and Marketing
at the Canadian Newspaper Association, we teed off on the little known fact that people absorb
newspaper content, including the ads, more than in other media. These ads continue to help make
newspapers an awfully powerful media vehicle for anyone interested in generating results.

Again, despite what people may have heard, the newspaper medium is alive and well
and more than ever, a smart media choice for advertisers.

Click on the images below to view the campaign.