When we started the agency, we wanted to have a name that brought people back
to a time when agencies and clients were truly partners. When agencies were owned
by hearty entrepreneurs that sought to build great companies alongside their clients,
as opposed to today where beaurocratic holding companies run by accountants
in New York, London or Tokyo have displaced passion with profit. A time when
agencies were more concerned about selling their clients wares than making speeches
on award podiums.

But we also wanted the name to be a little quirky, suggesting our fierce independence
and innovative approach to the new 2.0 world.

That’s a whole lot to get from a name, hence the length. Check out the ad below,
it’s also quite lengthy.