We launched Just One Project to help advertising people affected by the recession, hoping for some small projects from major advertisers.  Our first job, however, was to create and produce a national advertising campaign.

The Canadian Newspaper Association worked with us to create a multi-execution print and online campaign that ran marketing trade media as well as newspapers across the country. The campaign’s goal was to get the message out that, despite what people may have heard, the newspaper medium is alive, well and more than ever, a smart media choice for advertisers.

“Research shows that 3 out of 4 Canadian adults read a print or online edition of a newspaper every week”, says Suzanne Raitt, Vice-President of Innovation and Marketing at the Canadian Newspaper Association. “Research also shows that people absorb newspaper content, including the ads, more than in other media. The combination of these two facts make newspaper an awfully powerful media vehicle for anyone interested in generating results.”

Everybody won in this case. We were able to help some good people pay their bills for a while. The Canadian Newspaper Association got a great campaign that has been lauded and picked up across the country by their membership. We even decided to hire the art director who worked on the campaign.

CNA’s Suzanne Raitt adds, “the Just One Project team was a joy to deal with and the HQvB folks really understood the task and showed a good grasp of what we need to communicate. We felt our brand was in good hands under their stewardship.”

Maybe your brand would be too.